A Business Plan And An Open Announcement From Post-Science Institute

The Computer Newspaper

Executive Summary
The Computer Newspaper is an idea whose time has arrived. It will be the grand prize in business competition in the coming decade and will create the first business in human history with a trillion dollars market cap. With its byproducts, the Infinite Spreadsheet and Universal Permanent Numbers, the Computer Newspaper will dominate business for the good part of the twenty-first century, and beyond, for it has captured the timely essence of globalization and the knowledge economy.

The Computer Newspaper transforms the traditional newspaper into a computerized format. It brings the computerized information to the individual through computerized communication. The Infinite Spreadsheet analyzes the value of the transformation. Universal Permanent Numbers represent the first step in complete automation by providing integer names to all the permanent entities, such as books, published articles, people, products, and land parcels. The integer names will allow global and one-to-one search by the universally distinct identification Numbers. This capability is missing in the current major search engines. The patented Completely Automated And Self-Generating Software System (Pat. No. 5,485,601) will be developed to remember the unlimited number of Numbers.

In practice, the Computer Newspaper originated as early as the late 1970s. Dr. Hugh Ching, the Founder of Post-Science Institute, ran the first commercially profitable information transferring company, which competes successfully against a local newspaper. The company was the Homefinders Bulletin, which eventually reached Inc. 500, and the newspaper was The Berkeley Gazette, which monopolized the Berkeley information market for over 30 years. The innovations necessary to run traditional newspapers out of business are documented in a report The Computer Newspaper. The technological infrastructure today is mature and far more favorable than that of the 1970s.

There are currently many vying companies for the Computer Newspaper, but no one seems to know what it is doing. For example, Google, Yahoo, and Baidu concentrate their effort on the front page and the index of the newspaper, deriving their revenues from dynamic display ads, but the display ads provides only 40% of the Newspaper revenue and is the least efficient part of the Newspaper. The bulk of the revenues will be in classified ads, which for The Berkeley Gazette consists 60% of its revenue. Ebay is doing just the tiny auction part of the classified section and has already reached a market cap of 40 billion. Craigslist, which started after Homefinders in the San Francisco Bay Area, is the closest example of the Computer Newspaper, but has not yet realized even the most fundamental principle of the information business that information should be priced according to its worth. Ultimately, after reaching a critical volume of business, one company will overwhelm all the others, because the Newspaper is a natural monopoly, being the center of information. Post-Science Institute hopes to become the chief architect of the Computer Newspaper. Investors are invited to support and participate in this early stage of this unique opportunity. ### [Editor: Chien Yi Lee, 2007]

[The following is a newspaper article describing Homefinders Bulletin in 1976. The image of the article is below the transcript.]

Oakland Tribune

FRIEND OF THE PEOPLE IT SERVES Oakland Tribune February 1,1976

Computer System Can
Heap Apartment Hunter

Computer science is helping bring together rental properties and prospective tenants in the Eastbay.

The system may be expanded throughout the country by the issuance of franchises.

Known as Homefinders Bulletin, the information transfer service has headquarters at 1543 Shattuck Ave., Berkeley, and other offices at 366 Grand Ave., Oakland. and Sausalito.

It uses a time-sharing computer system capable of handling a large volume of rental listings. Each subscription taken out by a person looking for housing is tailored to the subscriber's needs. The computer also keeps track of the subscriber's record so that, the company says, "hopefully no in-formation will be missed by anyone, nor will the same information be repeated."

The subscription fee, paid by the person seeking anything from a studio apartment to a house, ranges from a minimum of $5 to a maximum of $15, based upon the monthly rental. For this the subscriber is entitled to one computer readout each day for a month of all the rentals available in the, size, area and price category specified by the person.

There is no charge to the owner for listing in the computer.

The company agrees to obtain all available listings for the subscriber, but does not guarantee finding a rental and will not refund all or any part of the subscription fee.

Homefinders Bulletin, owned by David Tilbury, is the outgrowth of a rent-al listing service which was started in Berkeley in 1959. At that time a monthly booklet was is-sued to subscribers. By 1970 an old IBM tabulator was used. to expedite the listings, Tilbury said.

Since then, the system has been constantly up-graded, he added, until now it has the capability of. answering subscribers' inquiries with a voice, activated by tapping out their registration numbers on a touchtone telephone.

Tilbury said there are about 1,500 listings from the Eastbay at all times in the computer and about 800 subscribers. No listing remains in the computer more than two weeks and each subscriber makes an average of 4.5 calls.

Listings are obtained in a variety of ways, Tilbury explained, including direct calls by owners end the observations of scouts who check out apartment houses and other rental properties.

Application of the computer to housing rentals as well as real estate appraisal are the brain-storms of Hugh Ching, who holds a Ph. D. from Massachusetts Institute of Technology and a California real estate broker's license.

He is the consultant for the Homefinders Bulletin and also teaches a course, "Introduction to Data Processing," with special emphasis on real estate at the Peralta College for Non-Traditional Study, 2020 Milvia St., Berkeley.

The course includes demonstrations of how the computer can speed up real estate calculations and appraisals, improve the multiple listing service and revolutionize the information transferring process.

[Editor's Note: Two years after the publication of the above article, all the business competitors, such as Rental Data, Berkeley Connection, Active Rental, went out of business. And the Berkeley local newspaper "The Berkeley Gazette" went into bankruptcy in three years. Homefinders went on to become an Inc. 500 company under new management.]

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